Posting on Google My Business is a great way to share information about the latest happenings in your business. Google will allow your posts to be visible and you can even develop a complete profile. Google My Business is free to use. This allows you to connect with others and will get the word about your business out there. You will have the chance to connect with both existing and new customers.
I often hear people asking “What does posting on Google My Business do to help my business and allow me to increase my profits?”
That’s a great question! There are 5 great things that Google My Business Posts can do to help your business.
The Top 5 Ways Google My Business Posts Help Your Business
After all these years maintaining my crown as King of the Jungle, I know a thing or two about Google My Business Posts and all the value they add to your business. While there are many more benefits to using GMB Posts, here are my top five:
1. Share News and Information
Using Google My Business Posts to share news related to your business is an excellent way to get the word out. Instead of hooting and hollering from the tops of the trees in the hopes of your customers hearing your message, GMB Posts allow you to share your most important news front-and-center. That way, everyone who visits your profile can stay up-to-date with your business.
2. Gives You Free Advertising Space
Google Ads is one of the top paid advertising methods out there. But why wouldn’t you take advantage of the free advertising space provided by Google My Business Posts? If you have new specials, promos, or campaigns that you want to push, share them on a Post! You can include eye-catching images, great content, and call to actions so that your Post works like an advertisement for your business that you don’t need to pay for.
3. Sets You Apart from the Competition
Though many business owners update their GMB profiles, the number of organizations that actually make full use of Google My Business’s Post feature is much smaller. If you commit to posting to your GMB profile regularly to share news and other great information, you’ll set your business apart from the competition!
4. Become More Discoverable
Fully optimized profiles, including Posts, are more likely to get engagement on Google My Business. As Google gathers more data about your profile, your business is more likely to be discovered and rank highly in related searches. It’s important to keep in mind that a Post alone won’t boost your rankings, but a well-optimized profile that is getting engagement, new reviews, and more traffic will. So make the most out of all of Google My Business’s features – including Posts!
5. Lets You Show Off Your Business
Google My Business Posts will allow you to showcase the best things about your business. You can show off why your business is the best. You are able to post images and quality content. This will allow customers to see your business and see that your business is credible. This will help show that you are an expert in the field and a person cannot do without your services.